Successful execution of any business strategy depends on the how you begin. There is a lot of planning involved while mapping a business strategy. When you think of including digital marketing strategy in your business strategy, it opens up many options for you to choose. The one that every business definitely use is ‘SEO’. As digital marketing includes a number of options, same is the case with search engine optimization. You can either go with Local SEO or Global SEO. This blog will focus on these two techniques that will help you to use SEO effectively for your business.