How will you come to know that you need a Responsive Web Design?

Responsive web design
Responsive web design

In an attempt to understand user patterns, the Google Webmaster team asked their followers which mobile configuration strategy they preferred and many of them responded with Responsive Web Design (RWD). The rough figure indicated here was 82%. And that’s a whopping one!

Soon afterwards, and contrary to this research, a host of other polls showed that only a minuscule of businesses use RWD. Whether the first one holds true or the second, the fact that RWD is gaining popularity amongst website owners is no myth. And why not?

Most of us are used to checking up on websites on our laptops while we work, on our mobiles while we are on the go, on our tablets while playing games… in short most of us today, access the internet from different web-enabled devices. This, is largely possible with the help of RWD.

When it comes to the mobile web, there are many many shouting out there for responsive web design benefits. But the question remains, whether or not RWD works for everyone?

What is a truly RWD?

In layman terms, RWD refers to a technique of creating a website that is adaptive to all screens and devices. It is in short compatible with all your smart devices. Let’s explore RWD and understand if it is something you can use for your business needs.

If you are a small to medium business owner and are wondering if you need to upgrade your existing design to RWD from the good website design company, you need to ask yourself these questions:

There are millions of websites up and running on the internet. What makes yours special and unique?

Does your website work on all mobile devices available in the market irrespective of the screen size and resolution? If your business website doesn’t work on mobile devices your customers will find one that does.  Are you sending your clients away?

If you’re still using a dedicated mobile friendly website, then surely you should consider upgrading it to responsive design.  Not only is a separate dedicated mobile website more expensive to keep up, but it can mar your prospects at SEO if it is not setup right and there are multiple URLs for multiple interfaces.

Does it look old-fashioned or outdated? An outdated website not only doesn’t serve its purpose, it gives out a wrong impression to your potential customers. You may also lose out on some key technological advances as you stick on to your old web design. When you know things aren’t working, it’s time for a change. Is it easy to update or change or maintain it? If your website has been up and running for a few years, it is worth investing in a revamp.  Responsive design – a new technology that makes your website work flawlessly on all devices by automatically adjusting to each device, can be your best friend in this case.

Before beginning on a website design, there are a couple of things to keep in mind. One is whether the website content and how will it be presented. In the fast paced smart tech world of today, it is important to present the content while keeping in mind the devices it’s going to be viewed in, and that certainly includes mobile! If a developer were to start by coding the desktop site and then code how it would look on mobile after, you would most likely have to hide various elements of the desktop site for the mobile version to work. Using a mobile device is completely different from viewing a website on your desktop computer. On desktop you primarily use your mouse to navigate a website. On a mobile device, you use your fingers. This is why designing while keeping mobile devices in mind, can be very challenging. RWD works to sort this. Not only is the site adaptive to a desktop it functions with equal finesse on any small device such as smartphones and tablets.

Simply put. RWD has its pros and cons. To decide whether or not responsive design is right for you, consider the purpose of your website, and the budget you have for spending on it. Depending on what the answer is, you might do great with revamping your website to RWD, or be better off investing in a separate solution for a different platform such as an app.

Here are some obvious pros of using RWD:

  1. RWD makes your website safe and ready to use for all future devices
  2. Most RWD sites are speedy and simplistic
  3. It is preferred for SEO
  4. Helps bring in more visitors via blogging and social interactions
  5. Provides a positive user experience

Responsive design is a powerful tool for creating layout agnostic websites. However, it is only one tool in the web design and marketing arena.

Yes, RWDs will cost you more, but it is a one-time cost and in the long run, it will actually save you money needed on updating, maintaining and upgrading it to other newer devices. RWD also streamlines the process of maintaining a company’s web presence and removes the need to update information and other content in two different places.

RWDs are designed keeping in mind, the flexibility needed to deliver a consistent and well-conceived user experience no matter what the size of the visitor’s screen. Responsive sites will be able to remain effective far into the future, even as an endless array of new devices with different screens are being introduced. It is this adaptability of a RWD that makes it the perfect choice for almost any modern day business or SEO website. Although such sites may be more labor intensive to produce at first, they eliminate the need to pay to design, build, and maintain one or more separate mobile sites in addition to a desktop-only site. Ultimately, building and maintaining a single responsive site is the most cost-effective way to cater to desktop, tablet, and mobile users simultaneously. And this advantage only becomes greater in the coming years.

Have you made a choice yet?

To Know more about Responsive website design click here


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